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CANDIE’s published a press released stating that Britney Spears was re-signed to work with them for the 2010 year:
CANDIE’S AND KOHL’S DEPARTMENT STORES ANNOUNCE INTERNATIONAL SUPERSTAR, BRITNEY SPEARS HAS BEEN RE-SIGNED FOR A SECOND CONSECUTIVE YEAR TO PROMOTE THE CANDIE’S BRAND
Iconix Brand Group, Inc. (NASDAQ: ICON) announced today it has renewed its exclusive partnership with international icon, Britney Spears for its Candie’s brand, which is available only at Kohl’s Department Stores (NYSE: KSS) and Kohls.com. Spears will appear in the Candie’s only at Kohl’s marketing campaigns throughout 2010.
Commenting on the partnership, Britney Spears stated, “I had a great experience working with Candie’s and Kohl’s last year and I am thrilled to be asked to sign on again for a second year. We’re planning some very cool photo shoots and I can’t wait for my fans to see them.”
Dari Marder, chief marketing officer, Iconix stated, “We had such a successful year with Britney in 2009 that we wanted to keep the momentum going and offer our Candie’s customers new, exciting campaigns with Britney in 2010. Britney has been a great partner, truly embracing the brand, and we know her fans worldwide will love what we have coming next.”
Julie Gardner, Kohl’s executive vice president and chief marketing officer, stated, “We are excited to have Britney Spears represent the Candie’s brand for another year and are confident this year’s campaign will be another success. Our customers embraced Britney as the face of Candie’s and know they can count on the brand to deliver quality and style at a great value.”
Details on the spring 2010 Candie’s Only at Kohl’s marketing campaign will released next month.
During her 10 year career, Britney Spears has had 5 albums debut at the #1 spot on the Billboard Top 200 Albums chart, as well as 23 Top 40 hits on the Billboard Pop Singles chart. Worldwide, Britney Spears is one of the top-selling artists of the last decade, constantly topping charts with her albums…Baby One More Time (1999); Oops!… I Did It Again (2000); Britney (2001); In The Zone (2003); Blackout (2007) and Circus (2008). Worldwide she has sold over 63 million albums. Spears recently became the first artist in over three years to debut No. 1 on the Billboard Hot 100 Chart with her latest song, “3.”
Britney Spears recently wrapped her world tour, “The Circus Starring Britney Spears”, which Candie’s and Kohl’s were associate sponsors. “The Circus Starring Britney Spears” tour started in Britney’s home state of Louisiana in March 2009 and was the # 4 highest grossing tour of the year bringing in a total of $83 million.
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Femme Fatale Tour |
North American leg:
06/16 - Sacramento, CA
06/18 - San Jose, CA
06/20 - Los Angeles, CA
06/22 - Phoenix, AZ
06/24 - Anaheim, CA
06/25 - Las Vegas, NV
06/28 - Portland, OR
06/29 - Tacoma, WA
07/01 - Vancouver, Canada
07/04 - Winnipeg, Canada
07/06 - St. Paul, MN
07/08 - Chicago, IL
07/09 - Milwaukee, WI
07/12 - Dallas, TX
07/13 - Houston, TX
07/15 - New Orleans, LA
07/17 - Atlanta, GA
07/18 - Nashville, TN
07/20 - Orlando, FL
07/22 - Miami, FL
07/23 - Jacksonville, FL
07/26 - Cleveland, OH
07/28 - Detroit, MI
07/30 - Philadelphia, PA
07/31 - Washington, D.C.
08/02 - New York, NY
08/05 - East Rutherford, NJ
08/06 - Atlantic City, NJ
08/08 - Boston, MA
08/09 - Hartford, CT
08/11 - Montreal, Canada
08/13 - Toronto, Canada
08/14 - Toronto, Canada
08/17 - Grand Rapids, MI
08/19 - Pittsburgh, PA
08/20 - Columbus, OH
08/22 - Indianapolis, IN
08/24 - Charlotte, NC
08/25 - Raleigh, NC
European leg:
09/22 - St. Petersburg, Russia
09/24 - Moscow, Russia
09/27 - Kiev, Ukraine
09/30 - Budapest, Hungary
10/01 - Zagreb, Croatia
10/03 - Zurich, Switzerland
10/05 - Amneville, France
10/06 - Paris, France
10/08 - Antwerp, Belgium
10/10 - Herning, Denmark
10/11 - Malmo, Sweden
10/14 - Helsinki, Finland
10/16 - Stockholm, Sweden
10/18 - Cologne, Germany
10/19 - Rotterdam, Netherlands
10/21 - Montpellier, France
10/24 - Dublin, Ireland
10/25 - Belfast, UK
10/27 - London, UK
10/28 - London, UK
10/30 - Birmingham, UK
10/31 - London, UK
11/03 - Newcastle, UK
11/05 - Sheffield, UK
11/06 - Manchester, UK
11/09 - Lisbon, Portugal
Latin American Leg:
11/15 - Rio de Janeiro, Brazil
11/18 - Sao Paulo, Brazil
11/20 - La Plata, Argentina
11/24 - Lima, Peru
11/26 - Bogota, Colombia
12/01 - Guadalajara, Mexico
12/03 - Mexico City, Mexico
12/06 - Monterrey, Mexico
12/08 - Santo Domingo, Dominican Republic
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